About Us

Born in the beautiful coastal town of Mooloolaba, Lu Lu The Label mirrors the casual, yet luxe vibe that emanates from our seaside playground.

We’re all about classic bikini cuts featuring playful, cheeky twists.

Our soft, seamless fabrics, complimentary colours and adjustable designs make babes of all shapes, sizes and skin tones radiate confidence.

We are excited to watch you “Lounge, swim and play” in Lu Lu The Label.