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About Lulu

Hi #lulubabes! 

Lucy here, 

I created Lu Lu The Label in the garage of my parents home in my last year of highschool, having my own line has always been a dream of mine so thank you for helping me live out my dream! 

I'm obsessed with classic bikini cuts in playful, complimentary colours and soft comfortable fabrics. 

My all time favourite bikini set is the Seafoam green and my fav onepiece is the Lola in Ivory.

I'm so excited to see all of you rocking my pieces!

“Lounge, swim and play” in Lu Lu The Label.