About Lulu

How was Lulu founded? And why 

Hi! I’m Lucy, owner and currently only worker at Lulu The Label. I started Lulu in 2017, my senior year of high school. Designing and creating my own line has always been a dream of mine. I took sewing lessons as a child and would cut up all my clothes to create new things. Living near the beach in QLD I was always in bikinis and the idea just grew from there.

I'm so thankful for all the support for my small business, thank you for helping my dream grow and allowing me to be creative every day! Nothing makes me more excited than seeing someone in my pieces! 

Where is Lulu manufactured?

My swimwear is handmade in Guangdong by a wonderful, women operated manufacturer. Big shout out to the beautiful Dominic who always helps make my designs turn out perfectly. 

My swimwear is ethically produced. Our fabrics from the newest collections are made with Recycled Carvico Vita.  

We use Hero packaging compostable garment bags and Hero packaging compostable shipping bags, they’re a super pretty pink ☺️💖

All swimwear comes with a sizing tag printed onto the inside of the fabric.

We only produce small batches of our products to help reduce waste and only create what is going to be used. This also means our pieces are limited addition and may not be restocked once sold out. 

I am looking forward to growing more, expanding our sizing and colour range!

 Where is Lulu based?

We are based on The Sunshine coast, Australia.